BURGER KING:
Free The Pickle
Berghs SoC Project
AD ︎
Lovisa Zeiloth
Copywriter ︎
Tuva Lindvall
Free The Pickle
Berghs SoC Project
AD ︎
Lovisa Zeiloth
Copywriter ︎
Tuva Lindvall
Brief: Burger King is now 100% real.
How do we communicate this?
Insight: Burger King’s nemesis McDonald’s tried to do the same but failed as to one detail. The pickle.
Solution: Let’s prove Burger King is all about real food by helping McDonald’s coming clean as well. Free the pickle - a campaign to raise additive free pickles for the less fortunate: McDonald’s.
How do we communicate this?
Insight: Burger King’s nemesis McDonald’s tried to do the same but failed as to one detail. The pickle.
Solution: Let’s prove Burger King is all about real food by helping McDonald’s coming clean as well. Free the pickle - a campaign to raise additive free pickles for the less fortunate: McDonald’s.
I’m used to talking, not only because i’m the middlechild but also for working with selling stuff since I was 16 yrs old. Lottery tickets, wine, candles and socks (yup those two together) and loans. After all that selling I realized selling creative ideas was more fun.
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BACKGROUND
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018