CARLSBERG:
The zero point six Pack
Berghs SoC Project
CW︎
Tuva Lindvall
AD︎
Lovisa Zeiloth
Designer︎
Olivia Reichardt
Planning︎
Elliot Lundin Fuentes
Growth M. ︎
Mathilda Rosvall
PR︎
Olivia Vilhelmsson
Proj.manager︎
Oskar Källström
Digital Design ︎
Sabrina Castells
The zero point six Pack
Berghs SoC Project
CW︎
Tuva Lindvall
AD︎
Lovisa Zeiloth
Designer︎
Olivia Reichardt
Planning︎
Elliot Lundin Fuentes
Growth M. ︎
Mathilda Rosvall
PR︎
Olivia Vilhelmsson
Proj.manager︎
Oskar Källström
Digital Design ︎
Sabrina Castells
Brief: Carlsberg wants to increase sales of
non-alcoholic beer.
Insight: Above 0,6 per mille, the dopamine levels in the body stop increasing, leaving you with only the drawbacks of alcohol consumption.
0,6 per mille is about three beers for the average person. But you don’t want to stop at three...
Idea: The Zero Point Six Pack – A four-pack of beers, where the fourth one is non-alcoholic.
Insight: Above 0,6 per mille, the dopamine levels in the body stop increasing, leaving you with only the drawbacks of alcohol consumption.
0,6 per mille is about three beers for the average person. But you don’t want to stop at three...
Idea: The Zero Point Six Pack – A four-pack of beers, where the fourth one is non-alcoholic.
I’m used to talking, not only because i’m the middlechild but also for working with selling stuff since I was 16 yrs old. Lottery tickets, wine, candles and socks (yup those two together) and loans. After all that selling I realized selling creative ideas was more fun.
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BACKGROUND
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018