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Škoda -
Dasboard Billboards

Agency ︎
Nord DDB Stockholm
Creatives ︎
Teodor Nisbel Fjäll
Viktor Einarsson
Tuva Lindvall
Lovisa Zeiloth
Josefina Norén
Fabian Luthander
Design ︎
Petter Mollberg Fagring
Christian Björnehag
Creative Producer ︎
Tobias Bergenwall
Client Manager ︎
Cornelia Bruzelius
Director ︎
Julius Hayes, Camp David Film

Background: Big car brands dominate big outdoor media, but Škoda has a smaller marketing budget compared to its larger competitors. So we had to come up with an alternative way to get attention.

Idea: Škoda turned competitors’ dashboards into a new media space.

Execution: We created billboards designed to be seen through cars’ reverse cameras and placed them in Sweden’s largest parking lots. As a result, Škoda’s outdoor ads turned into inside car ads that appeared on the dashboards of competitors’ cars.





I’m used to talking, not only because i’m the middlechild but also for working with selling stuff since I was 16 yrs old. Lottery tickets, wine, candles and socks (yup those two together) and loans. After all that selling I realized selling creative ideas was more fun. 



BACKGROUND

Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018