#getthevape
ofyourback
Young Glory 2021
Finalist round 1
Berghs SoC Project
CW ︎
Kasper Moss
AD ︎
Lovisa Zeiloth
ofyourback
Young Glory 2021
Finalist round 1
Berghs SoC Project
CW ︎
Kasper Moss
AD ︎
Lovisa Zeiloth
Brief: Make gen Z understand their vaping is bad
Insight: Gen Z always do the exact opposite of what they’re told. Make them have a taste of their own medicine.
Solution: Make them eat their own medicine.
By making them try the most disgusting vape flavour ever.
Insight: Gen Z always do the exact opposite of what they’re told. Make them have a taste of their own medicine.
Solution: Make them eat their own medicine.
By making them try the most disgusting vape flavour ever.
I’m used to talking, not only because i’m the middlechild but also for working with selling stuff since I was 16 yrs old. Lottery tickets, wine, candles and socks (yup those two together) and loans. After all that selling I realized selling creative ideas was more fun.
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BACKGROUND
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018
Nord DDB Stockholm 2021-
Berghs SoC 2019/2021
INGO - Internship 2020/2021
Nunchi - Graphic Designer 2018/2019
YRGO - Graphic Production 2016/2018
Nunchi - Internship 2017
Milk - Internship 2018